Case Study

Creating North Carolina's Largest Statewide Independent Expenditure Operation

Summary

In the summer of 2022, the owners of The Grunt Work LLC were hired by a small, remotely-operated group of community organizations in Durham, North Carolina, which were known collectively as "Galloway, Baker & Eurquhart LLC" (G,B & E).

Over the course of the next four months, we turned Galloway, Baker & Eurquhart into one of the largest paid-canvass voter-contact operators in all of North Carolina.

Background Information

Galloway, Baker & Eurquhart was a for-profit LLC that owned many non-profit subsidiaries, and that was co-owned by two friends living in Durham, North Carolina Organizations such as Durham For All, Carolina Federation, Hanover For All, Guilford 4 All, Siembra NC, and more, were all a part of their sprawling web of legal entities.

In 2021 and 2022, Galloway, Baker & Eurquhart had received money to conduct door-knocking activity in North Carolina for the 2022 election cycle, but they were having trouble getting started. As of July of 2022, they had no offices, supplies, or staff with any knowledge of what to do. This is when they were referred to Ray Jarosz via a former Bernie Sanders' campaign colleague of Ray's. The majority owner of G,B & E poured his heart out to Ray, explaining the risks he and his colleagues faced if he wasn't able to find a way to conduct a proper paid canvass, and emotionally asking Ray to please come to North Carolina.

After a period of negotiation, a deal was reached, and Ray decided to temporarily move from Las Vegas to North Carolina for the 2022 election cycle.

For Ray, his first call was to Herrick Sullivan. He knew this was a golden opportunity for them to team up again and see if they were truly capable of creating a better paid canvass program than what had become the industry-standard.

The Program

So, in the middle of July of 2022, Ray Jarosz flew to Durham, North Carolina and lived in a Holiday Inn Express by himself in order to create this program. Nobody from Galloway, Baker & Eurquhart was involved. Ray's first move was to lease a building at 1904 Guess Rd, where he created G,B & E's company 'Headquarters' (a location that is still in use to this day).

From there, he went about the business of creating a large-scale voter-contact program under the name of "Carolina Federation". By August 22nd, 2022, door-knocking had officially begun.

Results

When the folks at Galloway Baker & Eurquhart first contacted Ray, they had very modest goals, and were hoping to knock at least 15,000 doors. It was already July, and the person they had originally hired to do this job had just quit without having ever done any work. The folks at Galloway Baker & Eurquhart were at a point where they were simply hoping to avoid a worst-case scenario of not conducting any paid canvassing activity for the entire election cycle, which would have put them at risk of having to shrink their many 'non-profit' organizations.

However, their worries were soon over, as after a few weeks of door-knocking, it was obvious to everyone that the paid canvass program Ray and Herrick had created was going to be a resounding success for the organization.

Ultimately, we created a paid canvass program that knocked over 130,000 doors in central North Carolina, and often did so in rural areas, where very little paid canvass activity had ever taken place before. The owners of G,B & E were utterly thrilled.

Conclusion

This case is an example of how The Grunt Work delivers real results. The door-knocking results that our program generated were tabulated and publicized on the America Votes Donor Table Scoreboard. Our results consistently placed our program as #1 or #2 in the state of North Carolina. This feat put Carolina Federation "on the map", and morphed Galloway, Baker & Eurquhart's independent expenditure operations into an AV and MVP darling, and a fundraising powerhouse.

After Election Day in 2022, Galloway, Baker & Eurquhart was able to hire 4 full-time operatives from our program, and their organizations were able to grow and flourish.

Our Message to a Prospective Nevada Client

We humbly assert that this case (like Bernie 2020's paid canvass program) speaks to our ability to deliver results, and we are eager to prove ourselves here in Nevada.

Galloway, Baker & Eurquhart LLC